Featured Stories
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After the Conclave: Notes Toward a Filipino Catholic Future
What does the recent papal conclave—and our response to it—reveal about the state of Filipino Catholicism today?
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Seikatsusha as Attentiveness as Story
Last April 24, IXM Hakuhodo Head of Copy and Journalixm Editor-in-Chief Mikael de Lara Co spoke the Philippine Association of National Advertisers (PANA) General Membership Meeting on storytelling, attentiveness, and Seikatsusha: the whole human behind every audience.
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The Chore No Mother Will Give Up
Is laundry a labor of love—or a mental load minefield? In Filipino households, the division of labor often shifts slowly, unevenly. Tasks once handed down through generations of women are increasingly shared across gender and age. Except for one. One task has always stayed women’s work. Laundry. Laundry, despite its seeming ordinariness, remains curiously untouched—guarded,
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Why Can’t Gen-Z Just… be Patient?
While waiting for maintenance to arrive, Charles practices patience by writing about impatience.
Short reads on sei-katsu-sha
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A Stocking for Snow
What makes Christmas? Whatever makes the season meaningful for you. From all of us at Journalixm, we wish all of you a happy holidays and hope you’re spending it with the people you love. Words by Snow Schnabel, Art by Ady Torres

What is “sei-katsu-sha”?
Sei-katsu-sha is the Japanese principle of treating your audience as a real, living person instead of a mindless consumer. It also sounds a lot like “sikat siya“, which is the ethos of what we do here at Journalixm: making people the center of every story.
Thought Leadership
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Seikatsusha as Attentiveness as Story
Last April 24, IXM Hakuhodo Head of Copy and Journalixm Editor-in-Chief Mikael de Lara Co spoke the Philippine Association of National Advertisers (PANA) General Membership Meeting on storytelling, attentiveness, and Seikatsusha: the whole human behind every audience.
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The Chore No Mother Will Give Up
Is laundry a labor of love—or a mental load minefield? In Filipino households, the division of labor often shifts slowly, unevenly. Tasks once handed down through generations of women are increasingly shared across gender and age. Except for one. One task has always stayed women’s work. Laundry. Laundry, despite its seeming ordinariness, remains curiously untouched—guarded,
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The Inconvenience of Flowers
Flowers are impractical, expensive, and a hassle to take care of, but we still give them anyway. Are they a gift of the past, or do the reasons go beyond tradition?
People
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Coffee Benefit Ushers in New “Sleep-Optional” Work Era
Advertising Agency Discovers Coffee works!
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After the Conclave: Notes Toward a Filipino Catholic Future
What does the recent papal conclave—and our response to it—reveal about the state of Filipino Catholicism today?
-

Why Can’t Gen-Z Just… be Patient?
While waiting for maintenance to arrive, Charles practices patience by writing about impatience.
Culture
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Coffee Benefit Ushers in New “Sleep-Optional” Work Era
Advertising Agency Discovers Coffee works!
-

After the Conclave: Notes Toward a Filipino Catholic Future
What does the recent papal conclave—and our response to it—reveal about the state of Filipino Catholicism today?
-
Seikatsusha as Attentiveness as Story
Last April 24, IXM Hakuhodo Head of Copy and Journalixm Editor-in-Chief Mikael de Lara Co spoke the Philippine Association of National Advertisers (PANA) General Membership Meeting on storytelling, attentiveness, and Seikatsusha: the whole human behind every audience.
Lifestyle
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How Do I Begin?
In our series on how to begin, renowned writer and reader Leandro Reyes shows us it is the action not the planning that matters.
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Draft then Craft: How I Begin
For the next installment of our “How to Begin” series: Creative Director Snow Schnabel writes about paper, labor, and liking the after.
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I Quit My Job to be an Unproductive Novelist and it’s Great
Fictionist Pocholo Goitia was living the jetsetter’s dream. Then the pandemic happened, prompting questions about what’s truly important. He writes about leaving a cushy job as an expat to come home work on his novel.
Science and Tech
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With Social Engineering, We are the weakest link
Hackers have found new ways to get through our security, and we are the problem.
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Dear AI, Should I Quit Writing?
With AI writing tools developing at a frenetic pace, writers grow concerned about their job stability. Can human writing survive an AI apocalypse? Author Marco Sumayao searches for answers with the help of a futurist and an AI poet.




