The origin of denim, or “twill weave fabric”, was Nîmes, France. During an attempt to replicate the hard-wearing cotton fabric known as ‘jean’ derived from the city of Genoa, Italy, the fabric weavers of Nîmes stumbled upon a unique and robust new material. The name “denim” likey comes from the phrase: “serge de Nîmes” or “fabric of Nîmes”. 

In 1853, Levi Strauss noticed the high demand for durable clothing during the California gold rush. He and tailor Jacob Davis joined forces, combining copper rivets with tough denim fabric. This collaboration led to the creation of what used to be called “Waist Overalls” in 1873, which we now know as “jeans.”

Since then, jeans have become a fashion statement, worn by famous figures like Marilyn Monroe, Elvis Presley, and many, many others. 

Today, the demand for jeans continues to grow. Iconic brands like Levi’s noticed the surge in their jeans sales, likely due to the workforce slowly going back onsite again.

Another factor in denim’s popularity is that more businesses are allowing their employees to wear casual attire over traditional working clothes; employees appear to prefer jeans for their casual wear.

Millennials also have much more important roles in companies today, which may have impacted the acceptance of more casual work wear. Many businesses now prioritize comfort and individuality, which can also influence attire at work. Traditional working clothes may make us feel “professional”, but nothing beats combining comfort and expression, still also looking workplace-appropriate. 

Denim has become ingrained in the history of our world from country to country, with every worn-out patch and frayed section of yarn now symbolizing the durability and true sustainability behind jeans. They are timeless fashion pieces, with their versatility making them suitable for nearly every occasion.

And that, it appears, includes the workplace.

with input from Snow Schnabel