Category: Thought Leadership
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Seikatsusha as Attentiveness as Story
Last April 24, IXM Hakuhodo Head of Copy and Journalixm Editor-in-Chief Mikael de Lara Co spoke the Philippine Association of National Advertisers (PANA) General Membership Meeting on storytelling, attentiveness, and Seikatsusha: the whole human behind every audience.
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The Chore No Mother Will Give Up
Is laundry a labor of love—or a mental load minefield? In Filipino households, the division of labor often shifts slowly, unevenly. Tasks once handed down through generations of women are increasingly shared across gender and age. Except for one. One task has always stayed women’s work. Laundry. Laundry, despite its seeming ordinariness, remains curiously untouched—guarded,
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The Inconvenience of Flowers
Flowers are impractical, expensive, and a hassle to take care of, but we still give them anyway. Are they a gift of the past, or do the reasons go beyond tradition?
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Creativity Is a Team Sport
Creativity flourishes in collaboration. Just ask the makers of Gone With The Wind.
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How Do I Begin?
Journalixm editor-in-chief Mikael de Lara Co responds to the series prompt: How do I begin?
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How Do I Begin?
Poet, filmmaker, and “Pingkian” playwright Juan Ekis dives into his creative process and walks us through how he begins.
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Expert na Pangangampanya sa Panahong Lahat, Expert sa Pangangampanya
Bilang bahagi ng ating “Signal from the Noise” series on electoral communications: Gamit ang sariling mga karanasan bilang beterano ng ilang kampanya, hinimay ni Yol Jamendang ang proseso at mindset na kailangan ng isang political communications professional. Sinuri niya ang mga bagay na di madalas mapansin, lalo na ng mga galing sa advertising industry, at…
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Ahensya Life ng Isang Aktibista
Mga tala at pagninilay mula kay Taks Barbin, advocate, aktibista, musikero, at copywriter para sa IXM Hakuhodo.
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The Potency of Imagination
Literary luminary Krip Yuson on the imagination and what it means to make new things.
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Seikatsusha and Advertising
A short reflection on seikatsusha and advertising by the JournalIXM staff. Art by Casa Sarabia.
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