Thought Leadership
New perspectives,
fueled by sei-katsu-sha.
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Last April 24, IXM Hakuhodo Head of Copy and Journalixm Editor-in-Chief Mikael de Lara Co spoke the Philippine Association of National Advertisers (PANA) General Membership Meeting on storytelling, attentiveness, and Seikatsusha: the whole human behind every audience.
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Is laundry a labor of love—or a mental load minefield? In Filipino households, the division of labor often shifts slowly, unevenly. Tasks once handed down through generations of women are increasingly shared across gender and age. Except for one. One task has always stayed women’s work. Laundry. Laundry, despite its seeming ordinariness, remains curiously untouched—guarded,
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Flowers are impractical, expensive, and a hassle to take care of, but we still give them anyway. Are they a gift of the past, or do the reasons go beyond tradition?
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Creativity flourishes in collaboration. Just ask the makers of Gone With The Wind.
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Journalixm editor-in-chief Mikael de Lara Co responds to the series prompt: How do I begin?
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Poet, filmmaker, and “Pingkian” playwright Juan Ekis dives into his creative process and walks us through how he begins.
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Bilang bahagi ng ating “Signal from the Noise” series on electoral communications: Gamit ang sariling mga karanasan bilang beterano ng ilang kampanya, hinimay ni Yol Jamendang ang proseso at mindset na kailangan ng isang political communications professional. Sinuri niya ang mga bagay na di madalas mapansin, lalo na ng mga galing sa advertising industry, at…
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Mga tala at pagninilay mula kay Taks Barbin, advocate, aktibista, musikero, at copywriter para sa IXM Hakuhodo.
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